Associate Director, SEO & Agency Growth · Cambridge, MA
Nick
Nick
Valiton
Scaling organic growth at the intersection of search, content, and AI — for brands that want to be found, and remembered.
Scaling organic growth at the intersection of search, content, and AI — for brands that want to be found, and remembered.
About
I'm an SEO Manager with 6+ years of experience helping enterprise clients and growing brands earn visibility in an increasingly AI-driven search landscape. My work sits at the crossroads of strategy, content, and data — translating complex signals into clear paths to growth.
Currently serving as Associate Director of SEO & Agency Growth at Synapse SEM in Boston, where I partner with the agency founder to drive new business across SEO, PPC, and Social — while leading a team of analysts and directing strategy for 12+ clients. I've also written two industry eBooks on the role of AI in SEO — because understanding what's changing matters as much as executing on it.
Outside of work, I volunteer on the Executive Board of the Heart of New England Council, Scouting America, and spend time on the things that keep me grounded: lighthouse photography, bonsai, golf, and building for the web.
Experience
Promoted to lead both SEO strategy and agency growth, partnering directly with the founder to drive revenue and sign new clients across SEO, PPC, and Social. Direct SEO strategy for 12+ clients, leading a team of 6 analysts. Improved client page 1 rankings by 108% YoY. Developed a YouTube SEO service driving $8k+ in incremental MRR. Built and standardized Looker Studio reporting dashboards across SEO, PPC, and AI search. Authored two eBooks on AI in SEO and rolled out integrated AI/SEO services with an average +25% revenue upsell.
Executive Board Member and Alumni Association Chair. Leading strategic marketing and internal communications for central Massachusetts Scouting programs. Managing a 5-member committee executing cross-channel campaigns targeting 10% YoY membership growth.
Led SEO strategy and audits for 3+ enterprise clients. Secured $200k in agency revenue by developing an SEO scope proposal for a global vitamin brand. Selected to represent the agency in the 2022 Institute of Advanced Advertising Studies Program.
Featured Project
Side Project · Ongoing
A passion project born from years of photographing New England lighthouses. I built and manage lighthousenewengland.com — a resource for lighthouse history, photography, and travel across the six-state region. Equal parts hobby and proof of concept for the SEO and content principles I apply professionally.
Visit the site ↗
Contact
Whether you have a project in mind, a question about SEO, or just want to connect.