Helping brands get found, and cited, as search shifts from blue links to AI answers. I lead AI search strategy and measurement across AI Overviews, ChatGPT, and the next generation of answer engines.
About
I'm a search marketer with 6+ years of experience helping enterprise clients and growing brands earn visibility in an increasingly AI-driven search landscape. My work sits at the crossroads of strategy, content, and data, translating complex signals into clear paths to growth.
Currently serving as Associate Director of SEO & Agency Growth at Synapse SEM in Boston, where I partner with the agency founder to drive new business across SEO, PPC, and Social, while leading a team of analysts and directing strategy for 12+ clients. Much of my focus is on AI search: helping clients understand, measure, and win visibility in AI Overviews, ChatGPT, and other answer engines. I've also written two industry eBooks on the role of AI in SEO, because understanding what's changing matters as much as executing on it.
Outside of work, I volunteer on the Executive Board of the Heart of New England Council, Scouting America, and spend my time on the things that keep me grounded. More on that below.
Specialty
Search is being rewritten. As AI Overviews, ChatGPT, and answer engines reshape how people find information, the brands that win are the ones being understood and cited by AI, not just ranked. This is the work I love most: helping organizations measure their AI visibility, earn citations, and turn AI search into a growth channel.
Strategy & AEO
Positioning brands to be surfaced, summarized, and cited across Google's AI Overviews, ChatGPT, and emerging answer engines, translating how generative search actually works into a concrete plan.
Measurement & Reporting
Built automated AI-visibility reporting with SerpAPI to track brand mentions and citations across AI engines, and standardized Looker Studio dashboards that unify SEO, PPC, and AI search performance.
Services & Growth
Designed and led the rollout of integrated AI/SEO services to existing clients, driving an average +25% revenue upsell and bringing AI search measurement into everyday account work.
Thought Leadership
Researched and authored two agency eBooks on the role of AI in SEO, covering measurement and optimization techniques across Google's AI Overviews, ChatGPT, and other AI engines.
Curious how your brand shows up in AI search? Whether you're an in-house team trying to measure AI visibility or a brand that wants to be cited by the next generation of search, I'd love to talk.
Start a conversationExperience
Promoted to lead SEO & AI Search strategy and agency growth, partnering directly with the founder to drive revenue and sign new clients across SEO, AEO, PPC, and Social. Direct SEO & AI Search strategy for 12+ clients, leading a team of 6 analysts. Improved client page 1 rankings by 108% YoY. Developed a YouTube SEO service driving $8k+ in incremental MRR. Built and standardized Looker Studio reporting dashboards across SEO, PPC, and AI Search. Authored two eBooks on AI in SEO and rolled out integrated AI/SEO services with an average +25% revenue upsell.
Executive Board Member and Alumni Association Chair. Leading strategic marketing and internal communications for central Massachusetts Scouting programs. Managing a 5-member committee executing cross-channel campaigns targeting 10% YoY membership growth.
Led SEO strategy and audits for 3+ enterprise clients. Secured $200k in agency revenue by developing an SEO scope proposal for a global vitamin brand. Selected to represent the agency in the 2022 Institute of Advanced Advertising Studies Program.
Featured Project
Side Project · Ongoing
A passion project born from years of photographing New England lighthouses. I built and manage lighthousenewengland.com, a resource for lighthouse history, photography, and travel across the six-state region. Equal parts hobby and proof of concept for the SEO and content principles I apply professionally.
Visit the site ↗
Beyond Work
The best ideas rarely show up at a desk. When I'm not working, you'll usually find me outside, working with my hands, or chasing a better round.
A lifelong Scout at heart, happiest with a pack on and a trail ahead. Long weekends in the White Mountains and across New England's backcountry.
An exercise in patience and the long view. Tending bonsai is slow, deliberate work: equal parts horticulture and restraint.
Six strings and a quiet evening. Playing guitar is how I step away from screens and reset.
A standing excuse to be outside and a little competitive. Always chasing a better round, and a quieter back nine.
Contact
Whether you have a project in mind, a question about SEO or AI search, or just want to connect.